Last year UtiliPoint, undertook a snapshot survey to look at blogs in the energy industry. That survey suggested that, whilst 98 percent of the survey respondents knew what a blog was, only around one-third of them ever visited blogs in the energy space¹ and around one- third of those told us that information from those blogs factored into their decision making. Amongst our conclusions from the study were that blogs were becoming an increasingly important source of data, information and opinion in the industry. However we also sounded something of a cautionary note stating that while blogs were certainly a growing source of industry opinion and information, the credibility of the blogger should always be carefully considered in accepting information and opinion posted on blogs. Some respondents to the study also made this important point. Some provided further input stating that they monitored the various environmentalist and other pressure group blogs to gain intelligence and information about such group's activities to gauge the likely future impacts on their own companies.